Hold a memorable presentation of the brand's new electric scooter lineup for the media. Rather than simply informing them about the models' advantages, give journalists the opportunity to test the new products themselves.

Objective

NAVEE is one of the largest and fastest-growing manufacturers of personal mobility devices.

Customer

It was decided to hold the event at a karting track, so that after the official part guests could try out the new scooters right on the track. To boost engagement, a competition was organized in which every participant had a chance to win a brand-new electric scooter.

Solution

The format, organization, and atmosphere of the event generated a wealth of positive feedback from guests, resulting in 45 media publications with a combined reach of over 500,000 people.

event guests

news publications

reach

Result