PR support for the entry of the Baseus brand into the Russian market
Comprehensive PR promotion of the launch of the Baseus consumer electronics brand in Russia.
- To attract the attention of the media and the target audience to the brand's entry into the Russian market.
- To increase the recognition of Baseus among a new audience.
- Remind loyal customers about the brand and inform them about the availability of products through official channels with a manufacturer's warranty.
goal
To achieve maximum media impact, the New World agency has developed a strategy based on four key aspects:
- A press release has been prepared with a focus on the brand's strengths: innovation, accessibility and development plans in Russia.
- Supplemented by expert comments from Baseus representatives. The news was adapted both for loyal consumers (a reminder to switch to official channels) and for a new audience (the first acquaintance with the brand).
- The focus is on the company's plans to open its own stores on marketplaces and cooperate with retail chains.
- Entering the market is presented as a significant event in the context of demand for high-quality electronic accessories.
SOLUTION
Publications: 62 news, including 13 in top technology media (hi-tech.mail.ru , Ferra.ru , 4pda, etc.).
Media activity: Mentions on radio stations Europa Plus and Radio Kommersant FM.
Trends: The news was included in the top 10 of the "News" section of the Dzen platform (Gadgets category).
Media activity: Mentions on radio stations Europa Plus and Radio Kommersant FM.
Trends: The news was included in the top 10 of the "News" section of the Dzen platform (Gadgets category).
RESULT
87 600 000
reach (OTS)
Results
The growth of trust. Publications in reputable media have strengthened Baseus' reputation as a reliable manufacturer.
The growth of trust. Publications in reputable media have strengthened Baseus' reputation as a reliable manufacturer.
