Expand the brand's loyal community on social media, increase brand awareness among users, and highlight our expertise in the field of digital accessories by promoting Baseus articles in search results.
Goal
Baseus is one of the largest and most popular manufacturers of modern digital accessories.
Client
We chose the Dzen platform because its social media feed is conducive to organic traffic growth. Furthermore, articles published on this platform are well indexed by popular search engines.
Our strategy was to create useful content with recommendations on selecting and properly using accessories and electronic devices. The content plan was developed using services for analyzing user search queries. Baseus products and brand information were naturally integrated into each article. Some articles were fully dedicated to introducing Baseus products to answer inquiries from interested users and expand their product knowledge.
Our strategy was to create useful content with recommendations on selecting and properly using accessories and electronic devices. The content plan was developed using services for analyzing user search queries. Baseus products and brand information were naturally integrated into each article. Some articles were fully dedicated to introducing Baseus products to answer inquiries from interested users and expand their product knowledge.
Solution
16 700
39 250
subscribers in 13 months
reads of our materials
23,4%
of users came from search engines
The consistent growth in channel subscribers and the high number of article reads confirm that the channel strategy was chosen correctly, and we found topics interesting to our audience. Furthermore, over 20% of readers who found our articles through search engines confirmed that some of the materials achieved top rankings in search results.
Result
The Official Baseus Dzen Channel
How we gained 14,000 subscribers in the brand's official Dzen community in 13 months and pushed the channel's articles to the top of Yandex and Google search results.
