Endless broadcast in Vkontakte TECNO Russia. Competition tik toker vs smartphone TECNO POVA 2: who can last longer

There were competitions, unboxings, tournaments, fitness trainings, song premieres and online games with top gamers.
SOLUTION
full campaign coverage
13 982 013
x2
increase in sales of smartphones
152
hours online - broadcast
To introduce the audience of mobile games fans  the new model of the smartphone TECNO POVA 2 by demonstrating the KSP s of the product. To increase the brand awareness of TECNO through the wide coverage of the brand in social networks among the new target audience
goal

Endless stream TECNO

TICKTOCKER VS SMARTPHONE CHALLENGE
Online event

RESULT