PRESS EVENT & VK FEST DIGMA PRO
Digma Pro promotional stand
Product and new brand presentation for media
o familiarise the target audience with the new brand in an interactive form. To inform the target audience about the main KSP of Digma Pro brand products. Increase loyalty to the brand.
Goal
Giving the press and bloggers an opportunity to familiarise themselves with Digma Pro products and the positioning of the new brand. As well as increasing press loyalty to the brand.
Solution
Thanks to its unusual shape and design, the Digma Pro stand stood out among other brands at the festival. And large screens gave dynamics and attracted additional audience.
Activities at the stand were in an interactive, entertaining format to attract guests to the stand. Visitors of the festival passed various tasks (guess a film, post a photo, generate a picture with the help of AI, answer questions about Digma Pro brand devices) after fulfilling all the conditions, people received branded gifts from the brand.
Activities at the stand were in an interactive, entertaining format to attract guests to the stand. Visitors of the festival passed various tasks (guess a film, post a photo, generate a picture with the help of AI, answer questions about Digma Pro brand devices) after fulfilling all the conditions, people received branded gifts from the brand.
Result
2 900 000
coverrage of the campaign
