integration of GMNG with girl-streamers

Native integration of GMNG products into the content of popular female streamers on March 8

Introduce the target audience with GMNG brand products. Increase awareness among the gaming audience.

Goal

Native integration of GMNG products into the content of popular female streamers on 8 March. The brand provided them with headphones, keyboards and mice, and they used them during the broadcast. Bloggers were selected based on the average number of views. Below the low line, we took 5-7 thousand viewers simultaneously on the live broadcast; when calculating the final coverage, the figure doubled due to those who watched the recorded stream. Additionally, we organized publications on social media. networks of girls, as well as specialized gaming media. The campaign increased brand awareness among gaming fans, and the use of a non-traditional occasion for gamers March 8 made it possible to reach a wider audience, attracting not only the players themselves, but also their loved ones who are less involved in gaming.

SOLUTION