Press Event DIGMA 2.0
Event и PR
To present to the media the reborn DIGMA brand with a changed approach to product creation, to introduce journalists to new product categories, and to celebrate the 20th anniversary of the brand as a starting point of brand transformation.
Goal
To share the brand's successes and plans with media and to introduce new products to it.
Solution
NW team took part in DIGMA brand renewal and celebration of the brand’s 20th anniversary. More than 55 media representatives tested new products, learned about the brand's achievements and future plans. The guests of the event and the brand's employees were able to get to know each other better and celebrate the anniversary and “rebirth” of the brand in a relaxed festive atmosphere at buffet tables and in the branded chill zone.
The event ended with a birthday cake and gifts from the brand for all guests. The event resulted in more than 45 publications about the press event in major and specialised publications.
The event ended with a birthday cake and gifts from the brand for all guests. The event resulted in more than 45 publications about the press event in major and specialised publications.
Result
9 470 500
coverage of news publications
