RAPOO is a Chinese gaming and consumer peripherals brand founded in 2002.
customer
Strengthen the brand's presence in the gaming industry, seamlessly integrate products into the user experience of Comic Con Gamers world attendees, and ensure a diverse brand presence at the festival.
Goal
The gaming zones were equipped with branded peripherals: keyboards, mice, headsets, and mousepads. Instead of standard sponsorship placement, the emphasis was on product experience: visitors interacted with Rapoo devices directly in the festival's gaming scenarios.
Brand integration into key festival touchpoints: the stage, gaming zone branding, the event website, and the online broadcast.
Brand integration into key festival touchpoints: the stage, gaming zone branding, the event website, and the online broadcast.
solution
- Brand Rapoo received a prominent presence at one of the largest gaming festivals in Russia.
- Integration into both the offline and online infrastructure of the festival.
- Thousands of visitors tested the Rapoo devices in real use.
- The project strengthened the brand’s association with the gaming industry.
Result
Rapoo × Comic Con Igromir
Integration of the Rapoo brand in the largest game industry festival in Russia, Comic Con Igromir 2025
