TECNO AND HAVAL PRESS TOUR IN KALMYKIA
The press tour is timed to coincide with the launch of the TECNO CAMON 20 smartphone range
To give the press and bloggers the opportunity to test the CAMON 20 Premier 5G smartphone and HAVAL cars in real conditions.
To increase press loyalty to the brand, to produce publications based on the press tour and to attract new audiences to the TECNO brand.
To emphasise the connection between the CAMON 20 camera phone and the vibrant life of travelling and discovering new places.
To increase press loyalty to the brand, to produce publications based on the press tour and to attract new audiences to the TECNO brand.
To emphasise the connection between the CAMON 20 camera phone and the vibrant life of travelling and discovering new places.
GOAL
A trip with a unique set of locations (a burning spring, pink lake, Buddhist temples and local Kalmyk cuisine). We gave journalists and bloggers the opportunity to see with their own eyes places they would hardly visit by themselves. The journalists were delighted and recalled the trip as a summer camp - that is, as a small life with its own adventures and stories.
Co-promotion of two big Chinese brands: in this way, there is a cross-exchange of the target audience and mutual PR.
Co-promotion of two big Chinese brands: in this way, there is a cross-exchange of the target audience and mutual PR.
SOLUTION
RESULT
700 000
campaign coverage
